Key Account Manager
KAM Dashboard
Key Account Manager view for monitoring pricing performance, commercial impact and profitability across customers and products.
Average Net Price
€2.89
-1.8%vs. prior period
Average Discount
10.7%
+0.6ptof gross list price
Average Rebate
4.3%
-0.3ptaccrued on net sales
Revenue Impact
€41.1M
+6.4%in-scope agreements
Revenue vs Gross Margin Trend
Monthly revenue (€M) and gross margin (%)
Discount Distribution by Brand
Average discount % by brand
Revenue Impact by Customer
Revenue contribution (€M)
Commercial Pricing Summary
18 of 18 customer × SKU combinations
| Customer | Category | Brand | SKU | Product | Net Price | Rebate % | Effective Period | |||
|---|---|---|---|---|---|---|---|---|---|---|
| Colruyt Group | Personal Care | Lifebuoy | UL-LFB-3325 | Lifebuoy Total Soap | €1.18 | 7.3% | 2.8% | €3.7M | 34.0% | Mar 2026 – Dec 2026 |
| Delhaize Belgium | Personal Care | Lux | UL-LUX-2298 | Lux Soft Touch Soap | €1.36 | 11.7% | 6.4% | €3.5M | 42.5% | May 2025 – Nov 2025 |
| Edeka Group | Home Care | Surf | UL-SRF-4408 | Surf Excel Liquid Detergent | €8.14 | 12.0% | 5.4% | €3.4M | 30.7% | Oct 2025 – Sept 2026 |
| Carrefour | Personal Care | Rexona | UL-REX-3390 | Rexona Invisible Dry Deodorant | €2.86 | 10.8% | 4.3% | €3.2M | 39.2% | Sept 2025 – Aug 2026 |
| Mercadona | Personal Care | Dove | UL-DOV-9034 | Dove Beauty Bar 100g | €2.24 | 6.0% | 5.4% | €3.1M | 43.8% | May 2026 – Oct 2026 |
| Colruyt Group | Nutrition | Knorr | UL-KNR-2255 | Knorr Chicken Stock Cubes | €3.68 | 9.6% | 3.3% | €3.1M | 27.4% | Jan 2026 – Dec 2026 |
| Delhaize Belgium | Home Care | Domestos | UL-DOM-1180 | Domestos Bleach | €2.62 | 10.4% | 4.3% | €3.0M | 31.9% | Jan 2026 – Sept 2026 |
| Ahold Delhaize | Home Care | Comfort | UL-CMF-3312 | Comfort Fabric Conditioner | €3.94 | 7.5% | 3.3% | €2.8M | 40.4% | Apr 2025 – Oct 2025 |
| Carrefour | Nutrition | Knorr | UL-KNR-2210 | Knorr Chicken Stock Cubes | €2.18 | 9.0% | 2.3% | €2.7M | 28.6% | Mar 2026 – Aug 2026 |
| Ahold Delhaize | Home Care | Domestos | UL-DOM-6640 | Domestos Bleach | €2.05 | 9.9% | 2.3% | €1.9M | 38.3% | Feb 2026 – Oct 2026 |
| REWE Group | Nutrition | Hellmann's | UL-HLM-5561 | Hellmann's Real Mayonnaise | €3.32 | 8.2% | 5.9% | €1.7M | 46.8% | Apr 2026 – Dec 2026 |
| Biedronka | Personal Care | Lifebuoy | UL-LFB-7712 | Lifebuoy Total Soap | €0.62 | 16.4% | 4.8% | €1.6M | 34.9% | Jan 2026 – Dec 2026 |
| REWE Group | Personal Care | Rexona | UL-REX-4471 | Rexona Invisible Dry Deodorant | €2.47 | 13.1% | 5.9% | €1.5M | 39.5% | Jun 2025 – Dec 2025 |
| Colruyt Group | Home Care | Comfort | UL-CMF-8890 | Comfort Fabric Conditioner | €1.94 | 15.0% | 3.8% | €1.4M | 43.4% | Feb 2026 – Nov 2026 |
| Conad | Personal Care | Lux | UL-LUX-6602 | Lux Soft Touch Soap | €1.11 | 8.8% | 4.9% | €1.3M | 27.7% | Nov 2025 – Apr 2026 |
| Biedronka | Home Care | Surf | UL-SRF-5120 | Surf Excel Liquid Detergent | €4.05 | 11.0% | 3.8% | €1.2M | 36.2% | Feb 2026 – Jul 2026 |
| Edeka Group | Nutrition | Hellmann's | UL-HLM-7788 | Hellmann's Real Mayonnaise | €4.86 | 14.2% | 2.8% | €1.1M | 44.7% | Jul 2025 – Jun 2026 |
| Colruyt Group | Personal Care | Dove | UL-DOV-0451 | Dove Beauty Bar 100g | €3.42 | 12.5% | 6.4% | €914K | 32.9% | Jan 2026 – Dec 2026 |